We're Tapping the huge potential of Senior Living in India - Tara Vachani of Antara

Tara Singh is Vachani is Executive Chairman or Antara, and Vice Chairman of Max Group India.

Hi my name is Rehaan Khaneja and this is the 15th podcast in the Leadership Speaks series, where I interview successful leaders of India's business world.

INTRODUCTION

In this episode of the Leadership Speaks, I chat with Tara Singh Vachani, Vice Chairperson for Max India – Max Group’s holding company for its senior care business. She is Executive Chairperson of Antara, an integrated service provider for all senior care needs.

Antara, derived from the Sanskrit word “Antar,” meaning “the difference”, is Tara Vachani's vision come to life. Her company aims to make a difference and to enhance quality of life for senior citizens. She sees senior living and life care as an untapped business segment with huge potential, while ensuring that the spirit of caring does not get lost in pursuit of profit.

Tara Vachani is an outstanding leader and role model among young women entrepreneurs in India. She is a 2020 member of ‘Young Global Leaders’, a part of the reputed World Economic Forum. As a woman leader, she believes women have the same drive to succeed as men do, while maintaining a stronger sense of empathy and emotional connect with employees and customers.

"As a woman leader, I think I operate with lot more emotional quotient than my male counterparts. Keeping a balance between EQ and IQ is very important"

Watch the video interview here:

KEY LEARNINGS

In my chat with Mrs. Vachani, here are two things I learnt from her leadership experience:

1st: "Being more Expensive than competitors can also be a winning differentiator if it communicates better value"

We often hear how businesses use cut-throat pricing and deep discounting to attract customers and grab market share. But sometimes, being the most expensive sets you apart from all the other existing players. A top-end range of service offerings cannot possibly be cheap, and today's smart buyers understand the value they get in return.

2nd: "In the long game, one needs to conserve capital till the business reaches stability. Being sensible in the startup phase is important for success."

Entrepreneurs and startup founders need to be practical and realistic. Business is a long game, and the risk is we might run out of money too fast, then lose hope and give up. But those of us who conserve capital till they reach stability will more likely reach their goals.

"In India, Most other providers of Senior Living are mostly real-estate players offering it as an extension, and without a clear focus on senior care. There is huge untapped potential in this segment."

- Tara Vachani"

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If you enjoyed Episode 15 of the Leadership Speaks. Series, please do like this blog and the video on Youtube! Your likes will make this a truly positive and encouraging experience for me and for other viewers like you. I'll be releasing my next Leadership Speaks interview soon. Till then, think positive, have big goals and focus on the road ahead.